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Kingsmen Flexes Creativity to Raise Funds for Marginalised Youth

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Singapore, 13 August 2016 – Kingsmen Creatives Ltd (“Kingsmen” or “the Group”), a leading communication design and production group, today organised a Charity Walk & Bike event, to raise funds for Students Care Service (SCS), in support of their programmes for marginalised youth. SCS is Kingsmen’s official Corporate Social Responsibility (CSR) partner for 2015 – 2016, and both parties have collaborated to build closer relationships with the less privileged and foster a more caring society.

Embracing design and sports, Kingsmen’s multi-disciplinary designers from over seven countries came together to show the SCS youth the limitless potential of creativity through the individual customisation of 50 bicycles which were presented to them by the Guest-of- Honour Dr Janil Puthucheary, Minister of State, Ministry of Communications and Information & Ministry of Education and Kingsmen’s management team. The event was held at Bay East Garden (Promenade Lawn) and featured a 20 km cycling route and 5 km walk.

As part of Kingsmen’s CSR programme with SCS, the Group embarked on the upgrading of the Hougang centre, where the student activity hall was refurbished to create a fun and conducive space for the students to hang out in, and invested time, resources and rallied its staff to participate in various SCS activities such as Go for Goal! and Sports Mania – a community engagement project that involved the youth from the organisation and Kingsmen.

In addition, a charity golf event was held in June to raise funds for SCS. Together with the Kingsmen Charity Walk & Bike 2016, the two events raised over $350,000 for SCS thus far. Mr. Benedict Soh, Chairman of Kingsmen, said “We are pleased to be involved in such a worthy cause, one that seeks to maximise the potential of youth and their future. As a group, we are committed to giving back to the communities in which we operate throughout the region. I am heartened to see our staff dedicating their time and energy to participate in the activities.”

Dr Ang Seng Bin, Chairman of SCS, mentioned “Kingsmen’s growth over the last 40 years is phenomenal and the Group’s pursuit of quality and customer-centricity resonates strongly with SCS' core values. We are privileged to be Kingsmen’s official Corporate Social Responsibility (CSR) partner for 2015 – 2016. This partnership has strengthened SCS' position in serving the youth within our community. Funds raised from Kingsmen Charity Golf and today's Walk & Bike event will enable us to continue providing quality programmes and services for youth who are in need of support. We would like to thank Kingsmen for its support and we look forward to future collaborations.”

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